"The battlefield has moved from content to marketing, and that's the philosophy behind the London Gaming Company. If you want a flexible full-service turnkey gaming platform, with all the marketing tools you need to maximise ROI plus the capability to customise it to your requirements, have a click around or get in touch with us today."

The Platform

Who needs LGC?


You're already an established player, but you need to launch a new brand or enter a new territory quickly.

Corporate Start-Up

You're already an established player, but you need to launch a new brand or enter a new territory quickly.

Existing Operators

You might be an established player that needs to move to a powerful and cost-effective platform. Or you may need an efficient way to integrate content from all our content partners.

Player Management

  • LGC’s player-management functionality contains everything required to be a leading gaming operator
  • 360 degree view of the customer.
  • Support for multiple currencies and languages.
  • Out of the box solutions for all typical pages such as registration, deposits, account management.
  • Bespoke services available to customise these pages to suit your needs.
  • Comprehensive reporting systems to see where you business is succeeding or under-performing.


Marketing tools that enable you to maximise your ROI are at the heart of our platform technology.

Market-leading bonus functionality:

  • Deposit/sign-up
  • Free spins
  • Cash
  • Easy to use segmentation tools

Loyalty system

  • Multi-tier loyalty system proven to increase customer retention and spending.
  • Players progress through Bronze, Silver and Gold tiers accumulating points through their turnover or rake.
  • Players increase the rate at which points accumulate as they progress through the tiers.

Affiliate Marketing

  • Built-in affiliate functionality.
  • Add a new affiliate in seconds.
  • Full affiliate reporting functionality, supporting all the commonly used models.
  • Upcoming integration with Income Access for enhanced functionality.

Payment Systems

Our payment management system gives you:

  • Real time reporting and fraud-management tools.
  • Transaction routing to guarantee the lowest transaction fees.
  • Make use of aggregated commercial arrangements to guarantee the lowest prices.
  • Quick access to over 100 different payment methods.

Out of the box support for:


LGC's Best of Both World's Approach

We've partnered with the industry's premier content providers to give you a complete product portfolio at the flick of a switch.

  • Excellent content is at the heart of our approach. The best-of-breed content from our partners below, coupled with LGC’s powerful marketing tools, ensures operators see maximum return on investment.
  • Additionally, we run an open platform that gives you room to integrate bespoke content to suit your own market's needs.
  • 300 + desktop games available now.
  • 25 mobile games available now.

Our Casino Partners


We have partnered with two leading sportsbook providers:

  • You can choose to run a fully-managed book that uses the risk parameters you set, allowing you to offer a sportsbook without the need for expensive traders.
  • Desktop and mobile versions available.
  • Access to virtual sports products.

Our partners


Leander's game studio creates high quality video slots with thrilling innovative concepts and features, combined with top quality art and balanced mathematics.

Rival's philosophy is simple - build games that people love to play and provide the services and support to bring those games to market effectively. We work closely with our partners to understand their needs and ultimately produce the best products serving our mutual benefit.

Traditional money games played over the internet have reached commercial maturity, and new directions are needed to ensure growth. Air Dice's mission is to provide the gaming community with novel game ideas that offer players much more than the current generation money games do.

Ezugi is a leading technology provider specializing in live dealer casino gaming. With Live Casino Gaming off-site players can see, hear, and interact with actual tables and dealers in a live and interactive environment.

Amaya enables its partners to deliver gaming content through online, mobile and land-based channels to improve player satisfaction, facilitate new customer acquisition and generate the highest per-player revenue yield possible.


Over 15,000 Live Games. Over 50 Sports. Bet construct offers Complete White Label Turn Key Solutions and Platform for Betting and Gaming. With Modular Integration, for Live Betting, Prematch Betting, Pool Betting, and much more.

BIA Sportsbook is a module that integrates into operator’s player management platform, just like any other gaming product, similarly to casino and poker. This is possible through a seamless wallet interface that BIA provides, which gives the operator the ability to concentrate on what matters most.


Keep in Touch

Drop us a line

Drop us a line and we will contact you as soon as possible.